The Dead End
Click “Contact Us” and watch it die. If you think that’s just a website problem, count how many places your cricket club, or your charity, actually lives online.
Marketing
The Panic Press Release
Twenty minutes, a ringing phone, and no idea who’s allowed to answer it. The same plan that stops a crisis is what turns a single Facebook post into £1,000 in an hour.
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The What vs The Why
“We delivered 400 hours of counselling” tells a funder nothing about what actually changed for anyone. The So What test turns activity lists into stories people actually respond to.
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What Exactly Do You Do?
Ronseal built a brand on four words: does exactly what it says on the tin. If a stranger can’t tell what your charity does within five seconds of reading its name, that’s not quirky branding, it’s money and beneficiaries walking straight past you.
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The Charity That Couldn’t Prove It Worked
Most grassroots charities believe they’re making a difference. Believing it and proving it are two different things, and only one of them survives a funder asking hard questions.
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The Donation Dead-End
Your donation link might be broken right now. You probably don’t know. Most organisations don’t. This week’s stupidity is not glamorous, but it costs real money and in the UK, it costs the Gift Aid on top.
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Can You Pass the 15-Second Test?
You’re at a community event. Someone asks what your charity does. Can you answer clearly, without rambling?
Funders hear a lot of waffle. A short, meaningful pitch helps you stand out – not by being flashy, but by being clear.
We’ve found this structure works well:
✅ “We do [activity] for [people] so they can [outcome].”
Practice it. Share it with your trustees. Build it into your funding bids.
A strong 15-second pitch doesn’t just win attention – it shows you know your purpose.
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Welcome to Third Sector Support Solutions: Where Every Organisation Matters
Read time: approximately 8 minutes Things Are Tough at the Best of Times—We’re Here to Make It Easier for You, Not Harder Hello there. I’m Constance Grayson, and I’m really glad you’ve found your way here. After working in the UK’s charity and community sector for over 20 years, I’ve noticed something wonderful: some of
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✏️ Professionally Speaking…
What I do, why I do it, and why it matters. Let’s be honest: the third sector can be a bit of a maze. One minute you’re sorting safeguarding paperwork and planning a local event, the next you’re trying to decode a funding application written in what looks like legal Latin. And all the while,
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