The Twixtmas Trap and the Myth of the Fresh Start

Because frankly, “New Year, New You” is a total shit idea.

The annual circus has arrived. Right on cue, we’ve hit that “Twixtmas” stage—that weird, blurry week between Christmas and the New Year where the “New Year, New You” industrial complex kicks into high gear.


I can’t look at a screen without being bombarded by adverts for PureGym memberships or “life-changing” masterclasses. My social feed is a toxic sludge of Dry January manifestos and, recently, people shouting about military calisthenics in the freezing cold. Even the supermarkets have swapped the mince pies for those “low-fat” rice cakes—which, for anyone watching their blood sugar, are basically flavoured cardboard disks that spike your levels if you even look at them sideways.


It’s a collective fever dream of performative productivity, and frankly, it’s a shit idea.


1. The Myth of the “Fresh Start”
The idea that you need a specific square on a calendar to change your life is the ultimate form of procrastination. If you’ve been sitting on your arse waiting for January 1st to “start” something, you’re not just behind—you’re probably going to quit.

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Article 1: The Toughest Decision I Ever Had to Make: Taking the Leap into Self-Employment

Read time: 7 minutes

Part 1 of 3: The Story

This is the first in a three-part series about taking the leap into self-employment and what it taught me about resilience, support systems, and leading through uncertainty. In this piece, I share the deeply personal story of how I made the toughest decision of my life.

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Start Now: Ditch Date-Specific Resolutions

The start of a new year often brings the pressure to set resolutions, aim for change, and hit reset. But here’s the truth: waiting for the perfect time—like the beginning of the year or the next Monday—to start making progress can be a trap. It creates unnecessary pressure and often sets us up for failure. The best time to start is right now, no matter what day it is.

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Stoic Solutions for the Overwhelmed

Stoicism is ancient—born in the streets of Athens over 2,000 years ago, with philosophers like Zeno, Epictetus, Seneca, and Marcus Aurelius who shared a simple, timeless goal: help people live better lives by focusing on what they can control and accepting what they can’t. Although Stoicism has been around for millennia, its principles still resonate today, possibly more than ever. After all, life in the 21st century is full of distractions, pressures, and a tendency to overcomplicate things. Stoicism, with its age-old wisdom, has influenced society and shaped people’s lives by teaching calm resilience and guiding us to prioritize what truly matters.

So, how can we pursue what we really want without being sidetracked or overwhelmed? Here’s a look at prioritizing our desires with a dose of humor, Stoic wisdom, and some low-stress strategies.

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Celebrate Success (6)

We were talking on an earlier post about schemas and the effect they can have on making you feel guilty because you forget about all the brilliant, spectacular things you have achieved. Well, a to do list that you have vanquished can be just the thing to set you up to achieve more, it helps you feel satisfied and productive in your day. that vanquished to do list is tangible proof that you are capable of accomplishing anything you want to – given enough time and ability to focus. So celebrate it!

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Your To List is inanimate, it can’t prioritise – but YOU CAN (4)

To do lists can become an overwhelmingly long list of to do’s and chores you have to do. They are this long long list of everything you need to remember and that can be a complete turn off. Why should you look at your list if all it does is grow and remind you of everything you need to do? It also doesn’t have the ability to pick and choose what is urgent, what is a priority and what is a good thing you need to do to treat yourself and wind down.

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Don’t write your list for who you pretend to be, write it for the lazy pleb you are. (3)

It doesn’t matter how much you think you are one of these people who remembers everything, doesn’t like to be bound by structure or time blocking, how it doesn’t work for you to have these detailed to do list; your brain NEEDS structure.

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Learn to love your to-do list (2)

Learn to love your to-do list.

Seriously.
Make a conscious effort to love your to do lists and the wonderful freeing sensation you get when you have every task you need to do written down in one place. You know, if it is written down, you don’t have to take up valuable thinking space trying to remember them!

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