Why Smart Charities Say No to Money (And Why You Should Too)

The Charity That Said No to £200,000

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Emma was halfway through her third coffee of the morning when the email pinged through. A major foundation. £200,000. Three years of funding. She read it twice, then immediately rang her chair of trustees.

“We’re not applying,” she said.

There was a long silence on the other end. Then: “Emma, are you alright? That’s two hundred grand.”

Let me tell you about Emma and Haven House—they’re not real, but their story is happening in charity offices across the UK right now, probably in one near you.

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Week 4: The Rainy Day Illusion: Running a Charity With Zero Financial Reserves.

🛑 STOP Being Stupid: Week 4 of 40

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Living Hand-to-Mouth is Not a Business Strategy

There’s a stupid idea floating around the charity sector that the most virtuous charity is the one that spends every single penny it receives the second it lands in the bank. This is often driven by a misunderstanding of what a healthy charity budget looks like.

A charity with no financial reserves is a time bomb.

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