Can You Pass the 15-Second Test?

It’s a simple test – but not an easy one.

Being able to explain your charity’s purpose in 15 seconds is a huge asset. Not just for funding bids, but for networking, staff induction, and even trustee recruitment.

Ask your team: could we all give the same answer? Would it be clear and memorable?

If not, try writing a few versions together. It doesn’t have to sound clever. It just needs to be honest.

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