Why Smart Charities Say No to Money (And Why You Should Too)

The Charity That Said No to £200,000

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Emma was halfway through her third coffee of the morning when the email pinged through. A major foundation. £200,000. Three years of funding. She read it twice, then immediately rang her chair of trustees.

“We’re not applying,” she said.

There was a long silence on the other end. Then: “Emma, are you alright? That’s two hundred grand.”

Let me tell you about Emma and Haven House—they’re not real, but their story is happening in charity offices across the UK right now, probably in one near you.

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Deep Dive: The Complete Guide to Grant Readiness — A Masterclass for Small Charities

How one grassroots charity turned three years of rejections into £13,500 in eight months — and what your organisation can learn from it.

Sarah’s Frustration

Sarah is a dedicated trustee of Oakdale Community Sports Hub, a grassroots charity with a £250,000 annual turnover. She joined the board three years ago after volunteering as a coach for their youth football programme. While she works full-time as a primary school teacher, she dedicates her evenings and weekends to helping the Hub thrive.

Oakdale runs multiple community sports programmes from a modest facility they’ve gradually improved over their 12-year existence. They’ve created a vibrant space where local children and adults can access affordable sports activities. The sessions are packed, the testimonials are glowing, and the community impact is obvious to anyone who walks through the door.

But the organisation is perpetually caught in a financial balancing act.

(A quick note: Yes, Oakdale turns over £250k—but if your charity is working with £25k, £50k, or £100k, this guide is absolutely for you. In fact, it might be even MORE important for smaller organisations, because you’re often competing against larger, better-resourced charities for the same pots of money. Everything in this guide scales down perfectly. The principles don’t change whether you’re managing £25k or £250k—you just need fewer trustees and simpler systems. Don’t skip this thinking it’s not for you. It is.)

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