Because frankly, “New Year, New You” is a total shit idea.
The annual circus has arrived. Right on cue, we’ve hit that “Twixtmas” stage—that weird, blurry week between Christmas and the New Year where the “New Year, New You” industrial complex kicks into high gear.
I can’t look at a screen without being bombarded by adverts for PureGym memberships or “life-changing” masterclasses. My social feed is a toxic sludge of Dry January manifestos and, recently, people shouting about military calisthenics in the freezing cold. Even the supermarkets have swapped the mince pies for those “low-fat” rice cakes—which, for anyone watching their blood sugar, are basically flavoured cardboard disks that spike your levels if you even look at them sideways.
It’s a collective fever dream of performative productivity, and frankly, it’s a shit idea.
1. The Myth of the “Fresh Start”
The idea that you need a specific square on a calendar to change your life is the ultimate form of procrastination. If you’ve been sitting on your arse waiting for January 1st to “start” something, you’re not just behind—you’re probably going to quit.
